About Us


Laura Husband

Department Manager

Welcome to The Annex Toys – Bermuda’s leading toy retailer, conveniently located on the second floor of the Phoenix Centre in the heart of Hamilton.

Historically the island’s first toy store and originally called Bon Marche, in 1935 Bon Marche moved to Reid Hall and was renamed The Phoenix Annex.

Currently occupying 6,500 square feet, The Annex Toys is known in Bermuda as Santa’s Toy Headquarters having received and read children’s letters for more than thirty years during The Annex Toys Letters to Santa Show.

The Annex Toys is packed with hundreds of toys from top manufacturers including Barbie, V-Tech, Fisher-Price, LEGO, Nerf and Hasbro. Plus, expectant mothers can easily prepare for the arrival of a new baby with nursery decor, feeding essentials and more.

Baby Registry
When you register with The Annex Toys, a Registry Specialist will be on hand to offer expert advice when choosing from an extensive assortment of car seats, strollers, furniture and everything else baby will need. Though an appointment is not required, you’re sure to get one-on-one assistance when you schedule a visit.

School, Hotel & Corporate Shopping
The Annex Toys offers complimentary personal shopping assistance to corporate clients, as well as, a 10% discount on all bulk purchases. Ask in-store or contact the Department Manager for more information.

Special Orders
In addition to regularly stocked merchandise, there are loads of items available through Special Order. Shop an endless selection of toys, games, nursery needs and more via The Annex Toys Special Order Programme. Simply contact The Annex Toys with what you’re after and a team member will reply with a cost an estimated arrival time.